Why Invest in STR Design?

The Short Term Rental market is only getting more competitive and data shows that well designed properties are significantly impacted in a positive way. We are entering an era where thoughtfully curated design is the rule as opposed to the exception. Read below to see what this positive impact specifically looks like!

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STAND OUT IN PHOTOS

Well designed spaces naturally photograph better. Photos are one of the first impressions guests have of your property, which can help or hinder a guest's decision to book a stay!

IMPROVE THE GUEST EXPERIENCE

Integral to short-term rental (STR) design is the thoughtful consideration of your ideal guest avatars, tailoring the design to align with the needs and preferences of those specific guests. An experienced STR designer recognizes the significance of collecting essential information to weave a positive and tailored experience into the design concept.

CAPTURE POSITIVE REVIEWS

We all know reviews can make or break your performance as a host. And there is much more to consider when designing an STR than the aesthetics. Design that is tailored to your ideal guest avatar is essential, while also considering functionality, comfort, durability, and stand out amenities. Beyond this is curating a stand out experience for your guests so that they are more inclined to leave a positive review!

INCREASE NIGHTLY RATE

A thoughtfully designed property often means your property will stand out in terms of amenities, aesthetics, comfort and functionality, and overall guest experience. And what do all those allow you to do? Become a more competitive property and charge a premium.

BOOST IN YOUR ALGORITHM RATINGS

Did you know that Airbnb's with standout design will now be considered for a listing highlight? Properties qualify for this perk when guests mention the design in their reviews and it even allows you to list the designer you used! These features (along with professional photography and 5 star reviews) all contribute to the "health" of your listing, ultimately ranking you higher in the algorithm.